INTERNET MARKETING
DIGITAL MARKETING
Internet promotion
«Virtually every customer has a megaphone and an audience – give them a reason to say great things about you.» — Jim Cockrum ©
Online marketing (digital marketing) aims to promote business using digital technology. It involves increasingly more various digital tools.
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Purpose of Marketing
Each strategy is individually designed to include a certain set of tools.
Sales volume
Purchase frequency
Brand awareness
Increasing sales volume
Most stimulating tools for increase sales volume:
• SEO promotion
• contextual advertising
• targeted advertising
• display advertising
Increasing purchase frequency
Most motivational tools to increase purchase frequency:
• SMM promotion
• email marketing
• retargeting
• feedback stimulation
• affiliate program
Increasing brand awareness
Most effective tools to increase brand awareness:
• content marketing
• Mass media
• viral marketing