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INTERNET MARKETING

DIGITAL MARKETING

Internet promotion

«Virtually every customer has a megaphone and an audience – give them a reason to say great things about you.» — Jim Cockrum ©

Online marketing (digital marketing) aims to promote business using digital technology. It involves increasingly more various digital tools.

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SEO
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SMM
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Content marketing
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Contextual advertising
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Web analytics
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Email marketing
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ONLINE MARKETING

Purpose of Marketing

Each strategy is individually designed to include a certain set of tools.
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Sales volume
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Purchase frequency
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Brand awareness
Increasing sales volume

Most stimulating tools for increase sales volume:

• SEO promotion
• contextual advertising
• targeted advertising
• display advertising

Increasing purchase frequency

Most motivational tools to increase purchase frequency:

• SMM promotion
• email marketing
• retargeting
• feedback stimulation
• affiliate program

Increasing brand awareness

Most effective tools to increase brand awareness:

• content marketing
• Mass media
• viral marketing

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