SMM MARKETING
Social Media Marketing in Ukraine and CIS countries
SMM (Social Media Marketing) efforts help a brand expand its reach and find global markets, create a corporate image, drive sales, attract new potential customers and even outperform competitors. By benefiting from its efficient promotion on social media, optimum results can be achieved within a short time, and at a very reasonable cost.
SMM roadmap
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SMM analysis
• analysis of social media presence
• target audience definition
• competitive analysis
• advertising campaign planning -
SMM strategy
• developing a social media presence strategy
• communication channels definition
• definition of marketing tools -
Creating groups
• creating a business page
• designing social media pages
• filling with content -
Placing content
• developing a content strategy
• content creation
• publication planning and coordination -
Increasing audience size
• fine tuning a PPC campaign
• placing Ads
• analyzing and optimizing ad campaigns -
SMM analytics
• data collection
• creating custom reports
• analyzing promotion effectiveness
SMM cost
The price of an SMM campaign depends on the goal and strategy. Each project is reviewed individually and has its specifics in terms of choosing the right promotion strategy. The budget also depends on the area of business, brand awareness and the time that an SMM manager dedicates to a particular set of tasks.